APPL has well established its Throne as The Champions of Branding
in this era of capitalism.
When it comes to their Sell Revenues,
their Year to Year iPhone updates and other accessories coming with
salty prices at lofty figures come to help,
as a result of theirs using the Apple brand extensively,
trying to get the most out of it, and with no blame .
Competition is harsh on deriving consumer's attention choosing them over others.
Just recently APPL got criticized by retailers harshly for their
VR-Headset coming at around the 3.000$ mark