One segment of the fintech market is particularly interesting right now: Buy now, pay later (BNPL) firms represent a new era of retail and recent IPO Affirm stands out in that category. Essentially, BNPL companies are the next generation of payment installment solutions.
Current Affirm partners include Shopify (NYSE:SHOP), Peloton (NASDAQ:PTON) and Walmart (NYSE:WMT). According to CEO Max Levchin, a former PayPal executive, demand for its solutions quadrupled in the first months of the pandemic. (investorplace.com)
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