-Alfi (NASDAQ:ALF) stock is rocketing higher on Tuesday after announcing a deal that will bring its services to Uber (NYSE:UBER) and Lyft (NASDAQ:LYFT).
-Alfi has signed a contract with All-Niter that covers the “fulfillment, staging and shipment” of 10,000 tablets that will make their way to Uber and Lyft drivers. These tablets will be used to display ads to passengers through the company’s AI enterprise SaaS platform.
-According to a press release, the Alfi platform is able to accurately display ads to customers based on age, gender, and other factors. It does this while still managing to remain compliant with privacy standards.
-The idea here is that this system benefits both drivers at Uber and Lyft while also doing the same for advertisers. That’s because advertisers get to show off their goods and services while the drivers earn extra income by having the tablets in their vehicles.
-The idea here is that this system benefits both drivers at Uber and Lyft while also doing the same for advertisers. That’s because advertisers get to show off their goods and services while the drivers earn extra income by having the tablets in their vehicles.