Another thing to note which I've kept in mind and haven't forgotten is that the Google Advertising ban is released in August which means billions of people will have really professional, better quality advertising reaching them from companies like Coinbase, Binance, etc... this brings an air of prestige and quality and will imo bring back optimism into crypto.
The criteria if you remember is that the companies have to be qualified in order to be able to advertise so we shouldn't see so much of the scammers and low quality ads that makes crypto look cheesy and scammy to the newbie.