Following the boycott of Anheuser-Busch's Budlight, it dropped initially, then went sideways from there. The consolidation range is now broken and I believe it is going down.
Seeing social media, I don't see this boycott ending anytime soon, many people choose not to drink the beer for life. A few extend on to boycotting other Anheuser-Busch products too. Budlight alone makes up about 16% of the company's global revenue and more than 20% in the US specifically just for context.