Weekend Quickie #2 - Failed Strategy, Fake News, #dumpcampbells.
How do you lose $393 million dollars in one quarter?
Step 1. Run social justice ads that don't work in the consumer staples space, and -
Step 2. Spend more money to put the same poor product in refrigerated and other higher-cost space.
How do you make things even worse?
Step 1. Say your profits are going to fall, and instead of being honest -
Step 2. Disseminate fake news blaming steel tariffs, rather than holding the company accountable for unpopular advertising and not producing legit, good quality products - and then paying up for higher-cost space.
Bonus points: Have your CEO abruptly step down.
That's what Campbell's did, and as a result, stock price was down over 12% on 5/18. Campbell's future is uncertain and there's likely still some downside momentum from a short-term technical perspective in addition to a longer, drawn out descent in price as CPB struggles to salvage its brand.
Please like, follow, and share, and maybe we can have fun and do great things together.
Thanks again!
See it on the site: holsturr.com/category/markets/charts/
** For speculative and research purposes - good luck! **
Step 1. Run social justice ads that don't work in the consumer staples space, and -
Step 2. Spend more money to put the same poor product in refrigerated and other higher-cost space.
How do you make things even worse?
Step 1. Say your profits are going to fall, and instead of being honest -
Step 2. Disseminate fake news blaming steel tariffs, rather than holding the company accountable for unpopular advertising and not producing legit, good quality products - and then paying up for higher-cost space.
Bonus points: Have your CEO abruptly step down.
That's what Campbell's did, and as a result, stock price was down over 12% on 5/18. Campbell's future is uncertain and there's likely still some downside momentum from a short-term technical perspective in addition to a longer, drawn out descent in price as CPB struggles to salvage its brand.
Please like, follow, and share, and maybe we can have fun and do great things together.
Thanks again!
See it on the site: holsturr.com/category/markets/charts/
** For speculative and research purposes - good luck! **
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