Cisco, it's got the story. It's got the upcoming earnings .
Besides the technical charts showing strength, it's attractive and I'm surprised I haven't heard a lot of news coverage given earnings coming up.
CSCO 0.72% has the cloud thing going on, it's got the telecoms aspect in a digital way that integrates with its cloud and enterprise solutions. Having that sort of niche-type aspect of cloud solutions seems solid since the competition isn't coming from broader Cloud players like AMZN 0.98% , GOOGL 2.87% , MSFT 1.18% , etc.
Intensive focus on a niche-(ish?) areas in the future of tech is always a buy for me. AAPL 0.70% has been doing the same thing since the 80's without giving a damn about all the people saying that the company is dead if they don't branch out.
“People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are... Innovation is saying no to 1,000 things." - Steve Jobs