Netflix Stock Up 14% Premarket Following Record-Breaking Quarter

Netflix Inc. (NFLX) is making headlines with a significant 14% surge in premarket trading, fueled by the company’s record-breaking fourth-quarter performance. This milestone, driven by live sports programming and the return of its flagship series, *Squid Game*, marks a pivotal moment for the streaming giant. Here’s an in-depth look at the technical and fundamental aspects behind this remarkable rally.

Record Subscriber Growth
Netflix added an unprecedented 18.9 million subscribers in Q4 2024, bringing its global subscriber base to over 300 million. This growth, more than double Wall Street’s expectations, surpasses the company’s previous record of 15 million new subscribers in Q1 2020. Notably, this quarter marked the final time Netflix will report subscriber numbers, signaling a shift toward emphasizing financial metrics such as revenue and profit.

Revenue and Profit Surge
Netflix reported a 16% year-over-year increase in revenue, reaching $10.2 billion for the quarter—its most substantial growth since 2021. For 2025, the company projects revenue of up to $44.5 billion, a 14% increase, with an operating margin of 29%. These robust financials underscore the company’s ability to sustain growth amidst a competitive streaming landscape.

Key Drivers of Growth
1. Live Programming: Netflix’s venture into live sports, including its first major National Football League games and the Jake Paul vs. Mike Tyson boxing match, has proven to be a game-changer. These events attracted record sign-ups, highlighting the potential of live programming to drive subscriber growth.

2. Content Strategy: The return of Squid Game and the success of the hit movie Carry-On further bolstered subscriber numbers. Netflix’s diverse programming mix ensures broad audience appeal, while no single title dominated subscriber additions.

3. Password Sharing Crackdown: The company’s crackdown on password sharing contributed to its best-ever year for subscriber growth, with 41 million new customers added in 2024.

4. Advertising Revenue: While still in its early stages, Netflix’s advertising business is gaining traction. A majority of new subscribers in markets with ad-supported tiers opted for this model, signaling growing acceptance of ad-supported streaming.

Price Increases
Netflix is boosting prices across several markets, including the U.S., Canada, Portugal, and Argentina. The most popular U.S. plan now costs $17.99 per month, a $2.50 increase. These price hikes are expected to contribute significantly to revenue growth in 2025.

Market Reaction
Netflix shares closed at $869.68 in New York on Tuesday and are set to open with a 14% gain in premarket trading. If sustained, this would mark the stock’s most significant gain since October 2023.

Technical Analysis
As of premarket trading, NFLX is up 14.70%, reflecting bullish sentiment driven by the record-breaking quarterly performance. The Relative Strength Index (RSI) was at 48.99 before this surge, indicating the stock was neither overbought nor oversold.

Bullish Gap-Up Pattern
The premarket rally sets the stage for a potential gap-up pattern at market open. This technical phenomenon occurs when a stock’s opening price is significantly higher than its previous closing price. Historically, gap-ups are strong bullish indicators, often followed by brief pullbacks as traders digest the news.

Resistance and Support Levels
- Resistance: The stock is eyeing its one-month high as the next resistance level. A breakout above this point could trigger further bullish momentum.

- Support: Immediate support lies at the $776 level. A breakdown below this level could lead to a retest of lower support zones, but this scenario appears less likely given the current bullish momentum.

Market Outlook
With the broader stock market expected to rally following Donald Trump’s inauguration earlier this week, NFLX is poised to capitalize on favorable market conditions. The combination of strong fundamentals and bullish technical indicators suggests a continued upward trajectory in the near term.

Conclusion
Netflix’s record-breaking quarter underscores its resilience and adaptability in an evolving streaming landscape. The company’s strategic focus on live programming, diverse content offerings, and advertising is paying off, driving subscriber growth and revenue to new heights. From a technical perspective, the stock’s premarket surge and bullish patterns point to a strong start for 2025.

As Netflix pivots toward prioritizing financial metrics over subscriber numbers, investors have much to look forward to in terms of sustained growth and profitability. With NFLX setting the stage for a historic year, the streaming giant remains a compelling investment opportunity for traders and long-term investors alike.
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