You’ve got to zoom out to get the bigger picture on Nike, so let’s look at it on the 3 Month chart.
The last time Nike hit the 0.75 speed fan was in the early 80s, it’s initial significant crash before they singed Michael Jordan.
No we are approaching that level 0.75 speed fan again. Will it hold or fail and send Nike down to $60? Things are not going well for Nike, Adidas is taking market share and other brands like Hoka are having their moment. Could the singing of Caitlin Clark provide a similar catalyst to this declining brand as Jordan did in the 80s?
Nike has a clear MOAT, it’s one of the strongest brands out there. Looking back at the major corrections 60% is approximately the average decline which can last from 1-3 years. We are in year 3 of the decline since 2021 and a similar draw down.
Personally I am looking to add spot Nike for a long term hold. They have a history of turning things around. It will require patience but I’m my opinion they will just about do it.
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