RCI Hospitality Holdings offers brick and mortar stores that provide adult entertainment goods and services. They also have branched out into the online world.
As you may or may not know, adult toys are trending and are made of different materials, latex and silicone being the most popular. Latex and its precursors are harvested best in raining seasons, which around the equator, is around summer time. Adult films and enjoying them are most popular during December, as verified by Google Trends. Therefore my thesis for this is longing now and selling in December.
This disregards the current state of the stock market, but we shall see. Correlation coefficient did not show strong signs of correlation.