Not only is TAP extremely attractive fundamentally, now the technicals and external catalysts are there. Morningstar just named it one of their top stock picks of the year because of its selection by some of their most respected managers.
Morningstar is a non-bias third-party research firm that most advisors use to help keep track of their models, clients' investments, stock valuations, and fund evaluations. They are, IMO, the most reliable source for financial information that is truly material.
TAP is trading at an EV to EBITDA level of 7.8874; under 10 is considered to be that of a company that is running extremely well financially. They have been launching Seltzer products to compete with SAM's Truly. Their Coors seltzer even has an ESG side to it where every case you buy, a certain amount goes to saving rivers.
All in all, do not miss this move. Its FAIR VALUE estimate is $60. In my experience, stocks surpass what is thought to be their legitimate value based on their books/financials. That's easily a 24% return. Keep in mind that VIAC's FAIR VALUE estimate was $57, look at it now. Long story short, price targets are different than fair value estimates; price targets are where you think the stock is going, fair value estimates are where the stock should be priced based on its current financials/books.
My price target for TAP is $75, which would be a 55% return.