A U.S. judge has found Google guilty of illegally monopolizing the digital advertising technology markets. The monopolization of both the demand and supply sides has been a long-standing concern for the rest of the digital advertising sector.
This ruling may significantly benefit The Trade Desk (TTD), as it operates as an independent demand-side platform. The digital advertising market is projected to exceed $600 billion in 2025, and Google currently believed to be controls nearly 30% of that. Even a 5% slip in Google’s market share, with TTD capturing just 10% of that shift, could nearly double TTD's revenue. As a result, this ruling is can be considered very bullish for TTD, both in the medium and long term.
Technically, TTD recently tested the $40 level, a key support that has held since Q4 of 2020, indicating the stock is currently in a strong demand zone. With this news, the likelihood of that support holding and a bullish reversal increases.
Analyst consensus reflects an 85.8% upside potential. If the bullish scenario plays out, the horizontal level at $60 and the 200-day moving average could serve as key medium-term targets. From current levels to the 200-day SMA, the potential return is close to 50%.
This ruling may significantly benefit The Trade Desk (TTD), as it operates as an independent demand-side platform. The digital advertising market is projected to exceed $600 billion in 2025, and Google currently believed to be controls nearly 30% of that. Even a 5% slip in Google’s market share, with TTD capturing just 10% of that shift, could nearly double TTD's revenue. As a result, this ruling is can be considered very bullish for TTD, both in the medium and long term.
Technically, TTD recently tested the $40 level, a key support that has held since Q4 of 2020, indicating the stock is currently in a strong demand zone. With this news, the likelihood of that support holding and a bullish reversal increases.
Analyst consensus reflects an 85.8% upside potential. If the bullish scenario plays out, the horizontal level at $60 and the 200-day moving average could serve as key medium-term targets. From current levels to the 200-day SMA, the potential return is close to 50%.
Trade active
TTD rose nearly 10% since the news. It is slowly getting ready to test the resistance near 60.
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The information and publications are not meant to be, and do not constitute, financial, investment, trading, or other types of advice or recommendations supplied or endorsed by TradingView. Read more in the Terms of Use.
Disclaimer
The information and publications are not meant to be, and do not constitute, financial, investment, trading, or other types of advice or recommendations supplied or endorsed by TradingView. Read more in the Terms of Use.