You may have heard about Basic Attention token (BAT). The project was pioneer in the field of monetizing internet trafic:
Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. The token can be used to obtain a variety of advertising and attention-based services on the BAT platform.
Since listing the coin's price has grown x94 times.
Online video is the fastest growing medium and it requires such improvements too. The industry is set to account for 82% of all consumer Internet traffic by 2021 and the market is worth $312 billion. Yet the online video business model is fundamentally challenged.
Online video platforms provide video systems for Broadcasters, Creators and Publishers but are expensive to operate, monetize on outdated models and increase publishers’ risk for failure. Most publishers have turned to YouTube and Facebook to monetize their content with insufficient revenues to support their business models.
Without disruptive change, we are witnessing a race to the bottom caused by conflicting priorities between Creators, Advertisers and their current platforms. Blockchain and new ICO projects have a solution to the relevant problem and the most interesting among them is Verasity, because it is the only platform which overcomes limitations of BAT.
BAT is a browser and requires both publishers to change their work flows and viewers to change their habits as they have to download Brave. BAT has difficulty scaling as a result. Verasity doesn't have this limitation.
Verasity. io is a leading video player providing unique Rewarded Video Player Technology to major video publishers across the globe. The patent-pending Video Player enables VRA rewards, monetization and loyalty schemes within the video player wallet. Their unique player technology is already available to 1.43 million video publishers with 500 million users and over 100 billion monthly views. This brings engagement, audiences, and revenues back to video publisher sites from YouTube. Attention-based model creates a thriving VRA token economy between viewers, video publishers and advertisers.
-Verasity Products include:
- Genesis Player
- VeraWallet
-VRA (ticker) is listed on
- HitBTC
- DCoin
-VRA can be staked for 36.5% annual interest at wallet
These are the results of the first round of global ICO market analysis. Industry of internet trafic monetization has been studied. It is the most promising project we found among new trends in it. Last time the project from this industry with such fundamentals - BAT made about x29 just within a year and currently it is x94 from the listing price now. VRA can repeat the success and give you huge gain in the long term.