Zydus Wellness is a company with strong Market share about (90%+) in Sugar substitute products. Sugar-Free is synonymous with Sugar substitute. The other brands associated with the Company are Complan, Glucon-D, Everyuth, Nycil, Sugarlite, Nutralite, SugarFree D’lite etc. CMP of the share is 1481.65. Negatives of the company are High valuation (P.E. = 31.6), Declining cash flow and Mutual Funds decreasing stake. Positives of the company are Zero promoter pledge, no debt, improving annual net profit, improving quarterly net profit, and FIIs are increasing stake. Entry in the stock can be taken in Two parts 1st after closing above 1486. 2nd after closing above 1537. Target will be1580. After closing above 1580. The long term target in the stock will be 1641 and 1712. The stock is a long term investment idea. The stop loss in the stock can be maintained at a closing below 1372.