O'Key Group SA operates a chain of retail stores in Russia. Its stores offer dairy, meat and other food products, and non-food products such as clothes, shoes, household goods & appliances, toys, and children's goods. The company operates through the following segments: O’KEY and DA!. The O’KEY segment operates a chain of modern Western European-style hypermarkets under the O’KEY brand reinforced by O’KEY supermarkets throughout Russian Federation. The DA! segment operates a chain of discount stores in Moscow and Central region. The company was founded by Igor Aleksandrovich Makarov on July 30, 2001 and is headquartered in Moscow, Russian Federation.