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Key facts today

Alphabet, Google's parent, may face ad revenue challenges as economic uncertainty prompts advertisers to cut spending, especially in traditional media, potentially impacting Google's performance.

Google is facing a £5 billion class action lawsuit in the UK for allegedly abusing its market dominance in online search and inflating advertising costs.

ActMeraki has filed a complaint with EU regulators against Google's spam policy, claiming it harms media outlets by lowering search rankings and revenue since January, favoring Google's services.

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About Alphabet Inc (Google) Class C

Alphabet, Inc is a holding company, which engages in the business of acquisition and operation of different companies. It operates through the Google and Other Bets segments. The Google segment includes its main Internet products such as ads, Android, Chrome, hardware, Google Cloud, Google Maps, Google Play, Search, and YouTube. The Other Bets segment consists of businesses such as Access, Calico, CapitalG, GV, Verily, Waymo, and X. The company was founded by Lawrence E. Page and Sergey Mikhaylovich Brin on October 2, 2015 and is headquartered in Mountain View, CA.