WPU-Waste Plastic Upcycling A/S focuses on upcycling plastic waste using pyrolysis technology. Its pyrolysis upcycling technology is used to transform plastic that could be burned or go to waste into upcycled plastic oil that can be used to create new plastic or environmentally friendly fuel, replacing current bio-oils that are grown on agricultural land. The company was founded on November 19, 2020 and is headquartered in Aarhus, Denmark.