To understand the potential of Ocado one must read Jeff Booth's book "The Price of Tomorrow: Why Deflation is the Key to an Abundant Future,". Ocado's innovative use of automation and robotics in their grocery fulfilment is a real-world example of the technological advancements that Jeff Booth discusses in his book.
Here's my assessment of OCADO. I believe the market has hit a bottom and is poised to begin the second upward wave. I welcome any feedback as I'm relatively new to applying Elliott Wave Principles. OCADO has the potential to streamline various manual stuff involved in food distribution, may be contributing to deflation in this sector.
