Sharing an updated chart and will start with the conclusion first - i'm long AAPL and will add to the position before the split - in an attempt to capitalize on what i consider to be a rare investment opportunity that happens maybe once every few years.
- AAPL has delivered awesome earnings for the June quarter, in spite of the COVID situation and the store closings, expected low device sales, ..etc -- not only that, but the numbers exceeded expectations, sometimes by a big % (like the case with iPad sales) across all business divisions
- the stock delivered around 76% growth in 4 months (April, May, June, July). an average of 19% per month -- some can claim that it was a case of a strong stock recovering from a big dip - however, this growth can be expected to benefit from the excitement around the upcoming split.
- to put this in more perspective, -- the excitement: on friday - the day after the earnings, in the last 90 mins before market close, the stock jumped from 412 to 425 - there was 10m stocks traded in the last 30mins only, that's 44B worth of trades -
- the split effect: the previous 7-to-1 split in 2014 generated a growth of ~30% within 6 month surrounding the split. the reason i say surrounding, is because in reality, the stock starts to move up as soon as the split announcement is made - check the chart here
- AAPL has more exciting stuff coming with the expansion in the services business, wearables and all the big 5G motion-- there's more to contribute to the business growth for couple more years at the least.
- IMHO, the best way to trade AAPL is to buy and hold -- buy now and hold till after the split -- and not miss that opportunity -- and i recommend to avoid *any shorts* of such a growth stock.
good luck and stay safe! Please do your research before taking any recommendations for your trades.
The information and publications are not meant to be, and do not constitute, financial, investment, trading, or other types of advice or recommendations supplied or endorsed by TradingView. Read more in the Terms of Use.