AFRM - Pay later service sustainable?

After Apples announcement with Goldman Sachs to offer their own pay later service, AfterPay and Affirm dropped significantly. My initial reaction was that the market was over reacting but then I realized that Apple can be starting a new trend. All companies can soon offer pay later services. Affirm will need to start offering other services for the masses in order to be a high growth company otherwise things could get ugly.
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