Longer term thoughts on BTC with the FUD of August 1 factored in. I think it could go one of two ways:
1. Bitcoin is relatively unshaped by the developments that occur on August 1 and continues a slow rise to take out the ATH in the next month or so.
2. August 1 rolls around and people start freaking the fuck out. Tons of FUD. BTC drops way back down to previous support levels.
Either way it's going to be a wild ride. But remember, if your exchange is unclear about what they will do in the instance of a hard fork, keep your BTC on a hardware wallet for god's sake!
Good luck friends. Safe trading.