As the UK approaches the July 4th general election, the Labour Party is set to end the Conservatives' 14-year rule. According to the latest BBC poll tracker, Labour leads by 20 points, with 41% of the vote, while the Conservatives hold 21%, and Reform UK is at 16%.

Labour's pledge to improve EU relations could strengthen the pound by reducing Brexit-induced trade frictions. This potential easing could boost the UK economy and support sterling.

The pound has remained relatively stable ahead of the election, with the GBP/USD hovering near the 1.2700 mark. Despite the broad expectation of a Labour victory, traders appear cautious. A decisive break above this level could see buyers gaining control.

Given Labour's substantial lead in the polls, it is plausible that the market has already priced in a Labour victory to a significant extent. However, the actual impact on sterling and broader market sentiment will depend on the clarity and execution of Labour's economic policies post-election.
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