I believe the new CEO John Flannery with pursue with the GE digital initiated by Jeff Immelt. GE is an old and traditional Engineering manufacturer but not driving crazy in the internet era where companies like Google, Facebook, Yahoo, Amazon, etc are taking the most advantage of Internet. In theory, GE wants to become digital because of the larger profit margin and lower cost.
A typical profit margin for most businesses at GE is 30%, while being digital makes your profit bigger of up to 70% without any headache dealing with Manufacturing, custom, procurement, labor, energy, etc.
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