Lets face it, the market has gone up for 21 days straight in a row now... it may even be a record considering the time frame. This market is going to need to breath and rest. That will provide a buying opportunity for GOOGLE in the low 500 range. In the near term, I am neutral, as I am waiting for the pull back. The first move up is a microcosm of the bigger macro movement her at the top. In a week or two I will be long. If there is a break to the upside above 577, then I would buy if the whole market is going north on macro movements, such as a new QE, EU printing, dollar deflating, confidence questions about currencies.. the next 3 months will be exciting to say the least... and there are plenty of geopolitical issues tail risk at play too! HEDGE HEDGE HEDGE.. I play TVIX to hedge my long portfolio. Buy it on the dips, sell it on the rips.