LULU

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📉TechnicalAnalysis: LULU – 15-Min Chart (Short Bias)

On the 15-minute timeframe, LULU is currently forming a series of lower highs and lower lows, confirming a short-term bearish market structure. Price recently broke below a key intraday support zone near $243, which had previously held as a short-term demand area. This breakdown was followed by a weak bullish retracement, suggesting supply is in control.

The retracement failed to reclaim the previous structural break, forming what looks like a bearish continuation flag or supply retest, providing an ideal short entry opportunity.

Price is currently trading below the 50-period EMA, and momentum indicators are showing bearish divergence, with price attempting minor higher wicks while momentum (measured via RSI or MACD) continues to trend downward.

From a Smart Money Concepts (SMC) perspective, the internal structure shifted bearishly after a clear break of structure (BOS). Price is reacting to a prior liquidity sweep above $248 before dropping, showing signs of institutional distribution. That high can now be considered a short-term supply origin, and price continues to respect that imbalance.

đź”» Price Target: $225

The next key HTF (higher-timeframe) inefficiency zone lies near $225, aligning with:

Daily bullish OB that hasn’t been mitigated

Previous strong bounce zone

A potential magnet for resting liquidity

📊 Fundamentals Supporting the Bearish Move

Earnings Outlook & Valuation Concerns: LULU's most recent earnings beat expectations, but guidance was tepid, and margin compression was noted, especially on international expansion and inventory buildup.

Consumer Sentiment Shift: Discretionary spending has weakened post-COVID boom in premium apparel; market is rotating into staples and discount retail.

Technical Selloff in Growth Sector: Broader weakness in growth stocks and high-beta names following hawkish Fed commentary reinforces LULU’s downside risk.

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