This is not my idea or research. This is an idea from one of my favorite analysts, Brian McGough, who is a retail director at Hedgeye Risk Management. He said GME GameStop was a potential 10-bagger when it was at $20 late last year, and he's recently said he thinks PlayBoy is a 10-bagger (from ~$20). The general thesis is that the old management is gone and new management will have an opportunity to pivot the company towards a global sex, health, and media market that has a size of something like 300 billion. Still great upside from here, I am long the stock from $40 and am buying every dip.