Technicals -
Massive multi month head and shoulder with clean neck line break and retest on earnings day.
Also a slanted right shoulder - an even more bearish sign within the head and shoulder patterns, and typically signifies insider sell off after initial peak.
Also descending triangle within the right shoulder - added probabilities of downside
Given neck line has broken to the downside, the percentage target downside (measuring height of head) gives us an approximate 10 dollar target.
I have my puts in place - 1 month.