Brief overview: - Earnings after close. - End of Friday (3/9/2019) had an upturn in the after hours, trading above the VWAP, which indicates an uptrend - This could be because investors have a good feeling about the earnings on Monday. However, there is no real telling of what can happen during earnings. - Looking at the 3 year trend, it peaked in September at $53 (as of now, it's trading at around $25.70)
Diving into the charts: - Huge gains in August: - Why? - Analyst upgraded SFIX to a buy - Retail posted impressive quarterly reports, so overall sector was doing well - It blew passed analyst estimated in reports for Q3
- Huge plummet from $53 to $22 around Q4 ER: - Why? - Q4 results scared off some investors - Active clients increased only 2% at 2.74 million, missing estimates at 2.81 million
- There was a second plummet in December from $28 to $15.80 - Why? - The entire market was skiddish - Their earnings were good, but user growth didn't meet expectations. Active clients increased 7% at 2.93 million, missing estimates at 2.95 million.
- There was a bounce in Jan 2019 - Why? - Entire market is recovering (and quickly... could be a bad thing?) - Some investors believe the plummets in 2018 were an overcorrection.
What do I think? - I'm no expert at reading charts or investing. - Seeing a sharp increase in price in the after hours seems to make me want to be bullish - I think SFIX is a long term stock and has a good chance of increasing its price value - I would buy at open and sell before earnings. I would be weary to hold through an earnings call because anything can happen.
Note
I forgot to mention. What to look for on ER: ACTIVE CLIENT GROWTH
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