Signet is the market leader in a fragmented U.S. jewellery market. Following its Zales acquisition, it commands slightly above 10% market share; the next- biggest speciality player is one tenth its size. It has over 3,500 stores in mall-based and off-mall-based locations. Its biggest brands are Kay (42% of revenue), Jared (20% of revenue), and Zales (20% of revenue); others include Piercing Pagoda, regional brands, and several U.K. and Canadian brands. Of its most profitable revenue from the Sterling division, 50%-60% is made on in-house credit.
Bought April 22, 2019 10 shares; $22.00
Next day up 1%. Low yesterday was $21.97
Down 85% from high. Downtrend for 1288 days or 3.53 years Shiller PE is 5.5 Consumer Cyclical - Luxury Goods
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