SOFI more of a fintech company than a traditional bank

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SoFi Technologies, Inc. (SOFI) is often viewed as more of a fintech company than a traditional bank due to its tech-driven approach to financial services. While SoFi does hold a bank charter and offers conventional banking products like checking, savings, and loans, its core value proposition lies in its fully digital platform that integrates lending, investing, banking, and financial planning.

SoFi was built from the ground up as a technology-first company, prioritizing user experience, automation, and mobile-first functionality. Unlike legacy banks that are adapting to digital, SoFi was born in the cloud, positioning itself more as a modern financial technology platform aiming to be a one-stop-shop for personal finance.

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