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As investors, we must understand that in order for consumers to access cheaper products, sacrifices will be required in several key areas. Adjustments in Federal Reserve monetary policy (changes in the federal funds rate and balance sheet reduction) will directly impact GDP and real income. Likewise, consumer prices will reflect the impacts of inflation (CPI) and fiscal policies. Increases in labor costs (adjustments in wages and employment costs) will also play a crucial role in these changes. Private consumption (PCE) will be pressured by these dynamics, and businesses will have to decide between maintaining profit margins or passing these costs onto consumers. The key will be how these adjustments in prices and wages are negotiated, as the market seeks a new equilibrium between supply and demand. Prepare yourself, as these adjustments are part of a long and challenging process, but they are inevitable.

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