Hi,
Background Information
Tallinn Department Store (Tallinna Kaubamaja) is a renowned trade group in Estonia. Its history dates back to 1960, when Tallinna Kaubamaja was opened. Over several decades, the two department stores in Tallinn and Tartu have grown to become the largest retail group in Estonia. Kaubamaja has retained its image as a beloved, valued and trendy shopping place thanks to its dignified history and the skill to change over time. The largest company of Tallinna Kaubamaja Group is Selver, a chain of super- and hypermarkets that has more than 50 shops across Estonia. With more than 40 million purchases per year, Selver places third in its market segment. In addition to Kaubamaja and Selver, the group includes reputable brands such as Selveri Köök, Tartu Kaubamaja shopping center, Viimsi Keskus, Viking Motors, KIA, ABC King, SHU, I.L.U., etc. The group also deals in reselling several well-known cars in Estonia, such as KIA, Opel, Peugeot and Cadillac. Their car retail has also expanded to Latvia and Lithuania, where Peugeots are sold in addition to KIAs. Next to retail trade, the group also includes Viking Security, a company providing security services, and Kulinaaria OÜ, the largest company producing ready-to-eat meals in the Baltic region. Partnerkaart, the loyalty program of the group with more than 650,000 loyal members, has the longest history and the largest number of clients in Estonia. The group has more than 4,000 employees.
Since 1996, the shares of Tallinna Kaubamaja Group have been listed in the main list of the Tallinn Stock Exchange. In 2016, the group won the Nasdaq Baltic Market awards for the largest increase in share prices over 10 years and for being the most reliable enterprise (2nd place). The group has been named the most competitive retail trade enterprise in Estonia seven times – in 2006 and 2012–2017. In 2017, Tallinna Kaubamaja Group was chosen as the best stock exchange enterprise in the list of Baltic enterprises prepared by the survey company CE Services. The company has more than 5,000 investors.
The current correction looks healthy and technically, the price has started to approach a pretty strong support level, which consists of:
1. The light blue trendline should act as support.
2. The round number 8.00
3. Fibonacci Extension 127%
4. AB=CD - D point is exactly inside the marked green area.
5. Minor red dotted trendline should act as support. Waiting for a third touch inside the green price zone.
6. The marked price level has worked previously as a resistance level - 2008 yearly high. It is not so perfect yearly high but still, the old resistance should act as a support level.
7. Slight RSI Divergence compared to the recent bottoms.
Technically a good entry area should stay between 7.70 - 8.00
The major mid-term target is around the round number 9.00 ~14%
The information provided is not financial advice, it is a pure technical price zone and it doesn't include fundamental analysis. Always do your own research!
Regards,
Vaido