Tesla shares have been on a roll this year, surging almost 40% year-to-date and outpacing the S&P 500's 8% rise. While many analysts have lowered their price targets for Tesla due to its narrower profit margin from aggressive price reductions, Piper Sandler analyst Alex Potter remains bullish on the stock. Potter's 12-month price target for the stock is $280, indicating a more than 60% increase from current levels. This optimism is driven by Tesla's robust free cash flow, which enables the company to self-fund its operations, and Potter's anticipation for profit margins to improve in the future due to the sale of high-margin software. Despite the short-term challenges arising from lower prices and demand uncertainties, Potter believes Tesla's driver-assist software packages, including Enhanced Autopilot and advanced driver-assist technology, will significantly boost profitability. Tesla CEO Elon Musk also expressed confidence in the company's future during Tesla's Q1 2023 earnings call, envisioning a future where full self-driving vehicles generate revenue as they participate in an autonomous taxi network. While there are numerous risks associated with the optimistic scenario that software will result in a much higher profit per vehicle in the future, if Tesla can successfully implement its self-driving and vehicle software vision as management intends, there is a strong possibility that Tesla's shares will soar.