Whirlpool, a household brand worldwide and throughout US.
But facing cost and foreign competitive pressures, it has a negative impact on WHR's profitability in the years ahead.
Is WHR approaching an end of a long term uptrend in 2018?
Or its the consolidation since 2015 not completed?
From a technical picture, WHR is in the final leg of its uptrend in the form of an Ending Diagonal.
Ideally but not necessary, prices should break its 2015 top at $217.11 to complete its entire uptrend since Mar 2009.
A higher possibility will be a upside target of its Minuette (iii) top at $202.99.
A break above $224.11 will invalidate the Ending Diagonal analysis.
An alternative will be Minuette (iv) is still incomplete and could still form a lower low in the coming days before resuming the upside to complete Minuette (v).
Another alternative possibility will be Minute ((iv)) is still forming as a FLAT pattern.
This is the less likely possibility but not completely ruled out.