Coca Cola - A Clear Trading Setup!Coca Cola ( NYSE:KO ) will provide a textbook setup soon:
Click chart above to see the detailed analysis👆🏻
Coca Cola is one of these "under the radar" stocks which is just trending higher and higher but nobody is really paying attention. However currently Coca Cola is retesting a resistance trendline of the governing rising channel pattern so a short term retracement is quite likely.
Levels to watch: $72, $65
Keep your long term vision,
Philip (BasicTrading)
Coca-cola
Technical Analysis of Coca-Cola (KO)The stock ( KO ) is currently in a retracement phase from its all-time highs reached in September 2024, having momentarily paused at previous relative highs.
Given Coca-Cola’s long-term uptrend, we can identify several key support levels where the retracement may halt and resume its upward trajectory:
SUP 1 : The first support area could be the current level, marked as SUP 1.
SUP 2 : The second area is around $64, labeled as SUP 2. Analyzing the Volume Profile, we notice significantly higher volume levels here.
POC : Just below SUP 2, we find the POC (Point of Control) area in the Volume Profile, located around $60.
SUP 3 : Another support level, marked as SUP 3, is around $57.
In the worst-case scenario, a drop down to SUP 3 would represent a drawdown of around 20%. Historically, Coca-Cola has seen similar drawdowns of 15%-20% and even as much as 40% at times.
The final potential support area is between $54-$53, corresponding to a secondary peak in the Volume Profile and an area where the stock has previously found resistance. This scenario would reflect a drawdown of about 30%
An additional note: the SUP 2 and POC levels align precisely with the 0.382 and 0.618 levels of the Fibonacci Retracement indicator.
Coca-Cola’s Q3 Report:Strong Revenue Growth and Bullish OutlookCoca-Cola reported its third-quarter earnings on October 23, 2024, showcasing both resilience and the ongoing challenges posed by global economic conditions. Despite a slight decline in reported net revenue, the beverage giant managed to achieve growth in key areas, reflecting its ability to adapt to external pressures.
Key Takeaways from Q3 2024 Earnings
Revenue & Earnings Performance
Organic Revenue: Rose by 9%, showing strong core performance.
Reported Net Revenue: Fell by 1% to $11.9 billion, down from $11.95 billion a year ago, primarily due to currency fluctuations and increased operational costs.
Adjusted EPS: Increased by 5% to $0.77, driven by effective pricing strategies.
Reported EPS: Dropped by 7% to $0.66 due to currency headwinds and rising operational expenses.
Despite currency-related challenges, Coca-Cola’s strategic pricing adjustments helped offset inflationary pressures, leading to gains in adjusted earnings. However, operating income was negatively impacted by a 23% decline, attributed to restructuring costs and currency movements.
Regional Highlights
North America: Revenue surged by 12%, with smart pricing strategies effectively managing inflationary pressures. This region remained the strongest contributor to Coca-Cola's overall performance.
Latin America: Saw a remarkable 24% rise in organic revenue. However, severe currency devaluation caused a 20% negative impact on reported revenue, highlighting the global challenges the company continues to face.
Asia-Pacific: Reported revenues fell by 4%, though a 3% organic recovery signaled underlying demand despite regional economic difficulties.
China & Turkey: Sales volumes struggled, with ongoing economic pressures leading to a contraction in these markets.
Strategic Moves & Financial Challenges
One of the biggest hurdles this quarter was the impact of a $6 billion tax deposit related to litigation with the IRS, which significantly strained Coca-Cola’s cash flow. Despite this, Coca-Cola remains financially resilient, leveraging its strong foundation to withstand such pressures better than many other corporations.
Driving Growth Through Innovation & Partnerships
Coca-Cola continues to push forward with digital innovation and strategic partnerships:
2024 Summer Olympics: Coca-Cola’s collaboration generated over 42 million impressions for its smartwater brand, part of its broader strategy to integrate digital technologies.
AI & Data Analytics: Coca-Cola is increasingly using AI to optimize pricing, enhance operational efficiencies, and better target consumers, helping to manage costs and shape future strategies.
Future Outlook
Looking ahead, Coca-Cola is projecting a 10% growth in organic revenue for the full year of 2024. Despite ongoing currency headwinds expected to reduce EPS growth by 5%, the company is confident in its ability to navigate these challenges. Investments in digital transformation, brand expansion, and strategic adaptability are seen as key drivers for long-term success.
Technical Analysis: Potential Bullish Reversal
From a technical standpoint, the chart indicates a potential bullish seasonality ahead. A possible demand area has been identified, where large speculators may begin building long positions. Patience is essential, as traders wait for a confirmed reversal signal within this demand zone, potentially setting up for a long entry.
Conclusion
Coca-Cola’s Q3 performance underscores its ability to manage economic headwinds while pursuing growth opportunities. As it continues to invest in digital innovation, strategic partnerships, and product adaptability, the company remains well-positioned for sustained long-term growth. Traders and investors should keep an eye on the upcoming demand area for a potential bullish setup, aligning with the broader market's favorable seasonality.
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Coca-Cola (KO) Share Price Drops Sharply After Earnings ReportCoca-Cola (KO) Share Price Drops Sharply After Earnings Report
On 23 October, Coca-Cola (KO) released its third-quarter earnings, which exceeded forecasts:
→ Earnings per share (EPS): Actual = $0.77; Expected = $0.74
→ Gross revenue: Actual = $11.95 billion; Expected = $11.69 billion
Despite these positive results, KO's share price saw a sharp decline, likely due to market concerns about fourth-quarter sales forecasts, which face risks associated with currency fluctuations.
Technical Analysis of Coca-Cola (KO) Stock Chart:
→ In 2024, price fluctuations formed an upward channel (shown in blue), with a notable surge in early August (marked by a black arrow), even as broader markets were under pressure from recession fears and the decline of the Japanese stock market. This suggests that buyer interest around the $66 level remains strong.
→ Since then, the price has oscillated between $69 and $70.50, with these levels alternately serving as support and resistance (marked by blue arrows), as well as testing the upper boundary of the blue channel.
→ Currently, KO’s price sits near the midpoint of the blue channel, indicating potential support at this level, which could significantly slow the downward momentum observed post-earnings.
Furthermore, bulls may attempt to resume the upward trend within the blue channel, with $69 acting as a key level to test the strength of demand.
Analysts remain optimistic. According to TipRanks data:
→ 11 of 15 analysts recommend buying KO stock;
→ The average KO price target is $75.46 over the next 12 months.
This article represents the opinion of the Companies operating under the FXOpen brand only. It is not to be construed as an offer, solicitation, or recommendation with respect to products and services provided by the Companies operating under the FXOpen brand, nor is it to be considered financial advice.
COCA COLA bottomed. Get ready for a +20% rally.Last time we looked at the Coca-Cola Company (KO) was at the end of the previous year (December 07 2023, see chart below), giving a buy signal, which eventually hit our $62.00 Target, even though it had to take longer than we expected:
This time, the price action is giving us yet again a very strong buy signal as the price rebounded yesterday exactly on the 0.236 Fibonacci retracement level of the 1-year Channel. At the same time, so did the 1W RSI, reversing upwards below its MA level, consistent with the previous two bottoms of April 12 2024 and October 06 2023.
Based on the lowest rally we had within this Channel, we expect Coca Cola to rise by at least +19.45%, setting our Target at $79.70.
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Coca-Cola's Bull Run Intensifies: Pole & Flag Breakout Expected!The chart shows that the stock price encountered resistance near the $65 level, subsequently dropping to $52, where it found support.
After rebounding from this support, the price began to rise, successfully breaking through the Inverted Head & Shoulders pattern that had formed during the consolidation phase.
Following this breakout, the price entered another consolidation period, created an Ascending Triangle Pattern.
With another breakout, the stock price surged to an all-time high of $73.5 before experiencing a pullback.
A bullish Pole & Flag pattern has emerged on the chart, signaling a potential continuation of the upward trend.
It is expected that the price will break through this pattern and reach new highs in the near future.
The Coca-Cola Company. Just Coke it!Coca-Cola (KO) will likely post "solid" Q2 results next week as it benefits from "best in-class" organic growth, UBS said in an earnings preview emailed Tuesday.
The firm said it expected the company to book $0.79 in Q2 earnings per share.
UBS also expects the company to follow its recent historical pattern of increasing organic revenue and EPS growth guidance after it posts its Q2 results.
The firm said it expects Coca-Cola to achieve 8.9% in organic revenue growth, in line with consensus and at the high end of the company's guidance of 8% to 9%.
UBS added that it does not think the "bar has shifted" for the company in the context of a more challenged Q2 for rival PepsiCo (PEP) . Instead, the firm said that global beverage volume performance and pricing in North America were either in line or better than expected.
UBS has a buy rating on the company's stock with a price target of $74.
Consumer staples Go higher, break up 52-weeks highs
In fundamental terms, The Coca-Cola likely will be benefited by lower interest rates, while in technical terms it has just set new 52-weeks highs.
In long-term Coca-Cola shares follow above 5-years SMA for a 15th consecutive year in a row.
Coca-Cola: Keep Going! In the short term, KO should still climb higher with the current blue wave (y). After the high, we expect another downward move, but ultimately, the resistance at $63.76 should be exceeded again. It is important for the support at $57.93 to hold for our scenario to remain valid.
Buyback Patterns for Swing TradingNASDAQ:AMGN shows a buyback run followed by a sell day that was instigated by market makers as buyers quickly disappeared. Remember that corporate buybacks are done by bank floor traders to add stock to their inventory so they won't take profits at the peak of the run; those are other market participants, such as market makers.
NYSE:KO is another example of a buyback run and how price moves back down after the professionals conclude their buybacks. The buybacks were announced in May this year so this stock has just started its share repurchase program.
Coca-Cola Stock ($COKE) up 18.9% as it Reports Q1 2024 ResultsCoca-Cola Consolidated ( NASDAQ:COKE ) reported its first quarter 2024 results, which showed a 5% increase in income from operations to $215 million. The operating margin for the first quarter of 2024 was 13.5%, up 40 basis points from the first quarter of 2023. The company intends to purchase up to $3.1 billion of its Common Stock through both a modified "Dutch auction" tender offer for up to $2.0 billion of its Common Stock and a separate share purchase agreement with The Coca-Cola Company.
Net sales increased 1% to $1.6 billion in the first quarter of 2024, driven by an annual price increase that took effect during the quarter. Standard physical case volume was down 0.4%, while Sparkling category volume grew 2.0% with strong performance of multi-serve packages sold in larger retail stores. Still category volume declined 3.1% during the first quarter of 2024.
Gross profit in the first quarter of 2024 was $640.6 million, an increase of $16.5 million, or 3%. Gross margin improved 50 basis points to 40.2%. Pricing actions taken during the first quarter, stable commodity prices, and higher Sparkling sales contributed to the overall improvement in gross margin.
Dave Katz, President and Chief Operating Officer, expressed satisfaction with the balanced profit growth and overall margin performance in the first quarter. The comparable volume growth of almost 1% reflects the continued strength of Coca-Cola brands and the success of new product launches such as Coke Spiced and the addition of Bang to the Energy portfolio.
Selling, delivery, and administrative (SD&A) expenses in the first quarter of 2024 increased $7.1 million, or 2%. SD&A expenses as a percentage of net sales increased 10 basis points to 26.7% in the first quarter of 2024. The increase in SD&A expenses as compared to the first quarter of 2023 was primarily driven by an increase in labor costs related to annual wage adjustments.
Income from operations in the first quarter of 2024 was $215.4 million, compared to $206.1 million in the first quarter of 2023, an increase of 5%. Operating margin for the first quarter of 2024 was 13.5%, an increase of 40 basis points. Net income in the first quarter of 2024 was $165.7 million, an improvement of $47.6 million. On an adjusted basis, net income in the first quarter of 2024 was $162.5 million, compared to $151.8 million in the first quarter of 2023, an increase of $10.7 million.
Cash flows provided by operations for the first quarter of 2024 were $194.3 million, compared to $184.7 million for the first quarter of 2023. The company plans to invest $77 million in capital expenditures as it continues to enhance its supply chain and invest for future growth.
The company intends to fund the repurchase with a combination of new funded debt and cash on hand. J. Frank Harrison, III will not participate in the tender offer with respect to the Common Stock he beneficially owns.
🥤 Coca-Cola (KO): Strong Performance and Positive Momentum! 📈📊 Analysis:
Coca-Cola NYSE:KO
Strong Performance: Reported a 12% increase in organic sales in 2023.
Guidance: Management's guidance indicates continued positive momentum into 2024.
Restructuring Success: Restructuring efforts led to rising revenue and net income.
Diversification: Expansion into energy drinks and sparkling water diversifies product portfolio for future growth.
📈 Bullish Sentiment:
Entry Range: Suggested entry above the $53.00-$54.00 range.
Upside Target: Target set at $75.00-$77.00, reflecting confidence in KO's ability to navigate challenges and capitalize on opportunities.
🌐 Note: Monitor KO's performance and execution of diversification strategy for sustained growth! 📊💹 #KO #BullishSentiment #PositiveMomentum 🥤📈
Coca-Cola: Analyzing Diverging Performance and Investment OpportCoca-Cola: Analyzing Diverging Performance and Investment Opportunities
In the world of investments, Coca-Cola's recent stock returns present a notable contrast to its business performance. Despite positive operating trends reported for fiscal 2023, Coke's stock lags behind, raising questions about potential opportunities for investors. Let's explore this divergence and assess whether investing in Coke presents a chance for market-beating returns.
While Coke's organic sales saw a 12% increase in 2023, driven mainly by higher prices, sales volume growth slowed to just 2%. This deceleration hints at weakening consumer demand for soda, a trend likely to persist into 2024. Despite projections for a modest 6-7% growth this year, Coke faces challenges in a sluggish industry, with rival PepsiCo forecasting similar struggles.
However, Coke's strategic initiatives are promising. Cost reductions, increased prices, and a focus on non-core beverages like sparkling waters and energy drinks fueled a 16% rise in non-GAAP earnings in 2023. Operating profit margins soared to 29%, surpassing PepsiCo's results. CFO John Murphy's optimism about further margin expansion adds to the positive outlook.
Moreover, Coke's cash returns are robust. Generating $10 billion in free cash flow in 2023, the company returned nearly the same amount to investors through stock buybacks and dividends. With a dividend payment track record spanning over 60 years, Coke offers steady dividend growth despite short-term cash flow dips.
Interestingly, Coke's stock is attractively priced compared to historical metrics and peers like PepsiCo. Despite short-term sales concerns, gaining exposure to Coke's stability and long-term potential makes it a compelling addition to investors' portfolios.
In conclusion, while short-term challenges may dampen Coke's stock performance in 2024, its solid fundamentals and attractive valuation make it a worthy consideration for investors seeking stable returns in the long run.
Coca-Cola's Winning FormulaA Tale of Pricing Power and Consumer Demand
Coca-Cola (NYSE: NYSE:KO ) emerges as a clear victor, showcasing its prowess through stellar fourth-quarter results that surpassed Wall Street's expectations. The iconic beverage giant's ability to navigate through challenges and capitalize on opportunities underscores its resilience and strategic foresight.
At the heart of Coca-Cola's (NYSE: NYSE:KO ) success lies its adept management of pricing strategies. Despite raising prices consistently over several quarters, the company continues to witness robust demand, particularly for its flagship Coca-Cola (NYSE: NYSE:KO ) brand. This phenomenon speaks volumes about the unwavering loyalty of consumers who prioritize their favorite beverages, even in the face of economic fluctuations.
Contrastingly, Coca-Cola's rival PepsiCo faced a setback, experiencing a decline in sales for the first time in 14 quarters. The stark difference in performance between the two industry behemoths underscores Coca-Cola's superiority in pricing power and consumer appeal.
A key driver of Coca-Cola's (NYSE: NYSE:KO ) impressive performance is its ability to strike a delicate balance between price increases and consumer satisfaction. By leveraging higher product prices alongside strong demand, the company not only boosts its revenue but also maintains consumer trust and loyalty.
The fourth-quarter results paint a compelling picture of Coca-Cola's (NYSE: NYSE:KO ) resilience and adaptability. Despite concerns over potential saturation of price hikes, the company remains optimistic about its future growth trajectory. While forecasting a modest organic revenue growth for fiscal 2024, Coca-Cola's projections still outshine its competitors, notably PepsiCo.
Analysts, too, express confidence in Coca-Cola's prospects, with Wedbush analyst Gerald Pascarelli highlighting the company's better-than-expected organic revenue forecast. This sentiment is echoed by investors, as evidenced by the uptick in Coca-Cola's stock price following the earnings announcement.
Coca-Cola's (NYSE: NYSE:KO ) ability to capitalize on easing input costs further solidifies its position in the market. With an operating margin of 21%, up from 20.5% the previous year, the company demonstrates its efficiency and profitability.
Looking ahead, Coca-Cola (NYSE: NYSE:KO ) remains committed to delivering shareholder value, with annual adjusted profit expected to grow between 4% and 5%. While this projection aligns with market estimates, it underscores the company's consistency and reliability in delivering steady returns.
In conclusion, Coca-Cola's (NYSE: NYSE:KO ) fourth-quarter performance serves as a testament to its enduring strength and resilience in the face of challenges. Through effective pricing strategies, robust consumer demand, and strategic foresight, the company continues to outshine its competitors and chart a course towards sustained growth and success in the dynamic beverage industry.
Coca-Cola: Navigating Challenges and Anticipating Growth in 2024Coca-Cola: Navigating Challenges and Anticipating Growth in 2024
Investors in Coca-Cola faced a challenging year in 2023 as the beverage giant's shares declined, ranking it as the sixth-worst-performing stock in the Dow Jones Industrial Average despite a 22% rally in the S&P 500. However, the outlook for 2024 holds promise, supported by compelling factors that indicate a potential turnaround.
Factors Driving Optimism:
Emphasis on Volume:
Despite the challenging market conditions, Coca-Cola strategically emphasized volume growth alongside price adjustments. The company's balanced approach led to an 11% surge in organic revenue in the last quarter of 2023. Market share gains in on-the-go beverages and substantial growth in core segments contributed to this positive momentum.
Cash Returns:
Shareholders can anticipate enhanced returns as Coca-Cola raised its earnings outlook, projecting an 8% increase for the entire 2023 year. The potential for even higher gains exists if cost inflation continues to moderate. A forthcoming dividend increase, a consistent practice by Coca-Cola, adds to the appeal for investors seeking direct cash inflows.
Attractive Yield:
Despite recent underperformance, Coca-Cola offers an attractive yield of 3.1%, outpacing competitors like Procter & Gamble and PepsiCo. This, combined with potential capital appreciation, positions Coca-Cola as an appealing choice for income-seeking investors.
Price Check and Dogs of the Dow:
Coca-Cola emerges as a compelling candidate within the "Dogs of the Dow" strategy, presenting an opportunity for a rebound after its underperformance in the previous year. With a relatively affordable price, currently trading at 5.7 times annual sales, Coca-Cola offers potential advantages over its competitors, including higher income, swifter growth, and superior profit margins.
Conclusion:
As Coca-Cola investors enter 2024, the strategic emphasis on volume growth, anticipated cash returns, an attractive yield, and a favorable price point contribute to a more optimistic outlook. While challenges in the previous year impacted the stock's performance, the resilience of Coca-Cola's business model and its commitment to shareholder returns position it well for potential superior returns in the coming year and beyond.
Our preference
LONG positions Above 57.47 with targets at 63.26 & 64.00 in extension.
COCA COLA preparing a final rally to $62.00The Coca-Cola Company (KO) is trading within the 1D MA200 (orange trend-line) and 1D MA50 (blue trend-line) following the October 06 market bottom, the lowest level it's been since March 25 2021. This rally since the bottom is technically the (e) - (f) bullish wave of the symmetrical pattern that the stock traded in from April 25 2022 to December 14 2022. Both are Bearish Megaphone patterns with underlying common characteristic, the Lower Highs Zone, which effectively keeps KO still within the Bear Cycle that started on the April 25 2022 All Time High (ATH).
With the 1D RSI backing up the pragmatic correlation that the wave-length has one more extension to give, we remain bullish on Coca-Cola, targeting $62.00, which is marginally below both the bottom of the Lower Highs zone as well as the 0.936 Fibonacci retracement level, which is the symmetrical level where the December 14 2022 Lower High was priced at.
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📊 Coca-Cola Stock Analysis 🚀Coca-Cola's stock faced a nearly 50% drop at the onset of COVID-19 but swiftly recovered, forming an impulsive Wave I in April 2022. Since then, it has been in a more extended correction, which might have found support around $51.55. With a strong surge since October 9, the culmination of Wave 1 could be imminent, and we anticipate a Wave 2 correction.
As soon as the price starts to decline, signaling a potential correction in Wave 1, I'll send out a limit order. 📈✨
KO The Coca-Cola Company Options Ahead of EarningsIf you haven`t bought KO ahead of the previous earnings:
Then analyzing the options chain and the chart patterns of KO The Coca-Cola Company prior to the earnings report this week,
I would consider purchasing the 55usd strike price Calls with
an expiration date of 2023-11-17,
for a premium of approximately $1.14.
If these options prove to be profitable prior to the earnings release, I would sell at least half of them.
Looking forward to read your opinion about it.
Coca-Cola Co: Maintaining The Resistance LevelKey Points To Note
a. Coca-Cola Co (NYSE:KO) reported a growth of 8% in net revenues, reaching $12.0 billion in Q3 2023.
b. The company's operating income grew by 6%, while EPS grew by 9% to $0.71.
c. Coca-Cola Co (NYSE:KO) also raised its full-year guidance based on its year-to-date performance.
d. The company gained value share in total nonalcoholic ready-to-drink (NARTD) beverages.
showcasing continued momentum from the first half of the year, Coca-cola company reported an 8% growth in net revenues, reaching $12.0 billion, and a 6% growth in operating income. The EPS also grew by 9% to $0.71.
The company's revenue performance included a 9% growth in price/mix and a 2% growth in concentrate sales, which were in line with unit case volume. The operating margin was 27.4%, slightly lower than the 27.9% in the prior year. This decline was primarily driven by items impacting comparability and currency headwinds. However, the comparable operating margin (non-GAAP) was 29.7%, slightly higher than the 29.5% in the prior year.
Coca-Cola Co (NYSE:KO) also reported that cash flow from operations was $8.9 billion year-to-date, an increase of $861 million versus the prior year. This was driven by strong business performance and working capital initiatives, partially offset by the transition tax payment made during the second quarter.
The company continues to link consumption occasions with consumer passion points to build deeper brand connections. For instance, for the FIFA Womens World Cup 2023, the company activated a system-wide campaign in Australia and New Zealand. The company also continues to pursue its World Without Waste packaging goals by designing and increasing availability of packages that include a combination of recycled materials or reusable containers.
Additionally, Coca-Cola Co (NYSE:KO) continues to evaluate its fit-for-purpose balance sheet and the needs required to support its growth agenda. Recently, the company entered into a letter of intent to refranchise company-owned bottling operations in the Philippines to Coca-Cola Europacific Partners (CCEP) and Aboitiz Equity Ventures (AEV).
What To Expect Towards The End Of 2023
The company expects to deliver organic revenue (non-GAAP) growth of 10% to 11% for the full year 2023. It also expects commodity price inflation to be a mid single-digit percentage headwind on comparable cost of goods sold (non-GAAP) based on the current rates and including the impact of hedged positions. The company expects to generate free cash flow (non-GAAP) of approximately $9.5 billion through cash flow from operations of approximately $11.4 billion, less capital expenditures of approximately $1.9 billion.
Overall, Coca-Cola Co (NYSE:KO) delivered a solid quarter and is raising its full-year topline and bottom-line guidance in light of its year-to-date performance. The company's leading portfolio of brands, coupled with an aligned and motivated system, positions it to win in the marketplace today while also laying the groundwork for the long term.
Coca-Cola: The Dividend Dilemma in Changing TimesCoca-Cola: The Dividend Dilemma in Changing Times
Investors are grappling with uncertainty about the long-term prospects of Coca-Cola as an investment. While this beverage giant undeniably dominates its industry and enjoys impressive profit margins, changing consumer preferences away from sugary beverages suggest that Coca-Cola's era of robust growth may be in the rearview mirror.
To gain a clearer perspective, let's delve into the key arguments in favor of and against this widely-held dividend powerhouse.
In Favor of Coca-Cola:
Coca-Cola ticks most of the boxes that investors typically consider when evaluating a core stock holding. Qualitative factors, such as its iconic brand, undeniable competitive advantages, and a long history of sustained growth, align with robust financial metrics encompassing healthy cash flow, profitability, and a consistent track record of dividend increases, making it an attractive choice.
While Coca-Cola might not be a growth stock, it has the potential to offer steady returns, even in the face of changing consumer preferences. Despite subdued demand for its traditional products, the company excels in profitability, with operating income reaching 32% of sales in the second quarter. In the first half of 2023, free cash flow hit $4 billion, on par with the prior year's record results.
These financial achievements provide Coca-Cola's management with ample resources to invest in brand support through marketing and innovation. Additionally, they bode well for shareholders, as it's highly likely that Coca-Cola will continue its streak of annual dividend increases, targeting its 61st consecutive increase in 2024.
Against Coca-Cola:
Coca-Cola's glory days from the 20th century may be fading. Soda sales in the United States peaked in 2004 and have been on a steep decline, particularly on a per-capita basis, due to health concerns that have led consumers to opt for alternative beverages. Even diet sodas have not escaped this trend, with sales in this category, a significant cash generator for the industry, declining even faster than regular soda.
Coca-Cola has tried to counter these challenges by introducing smaller packaging sizes, raising prices, and diversifying beyond its core soda business, such as through the acquisition of the Costa Coffee chain. However, these efforts have not been sufficient to position the stock as a winner.
Over the past decade, the S&P 500 has clearly outperformed Coca-Cola in terms of price appreciation and total returns. The changing landscape of consumer preferences and the ongoing decline in soda consumption present significant headwinds for the company.
Lastly, while consumer staples stocks like Coca-Cola have generally thrived in the current economic environment, given the resilience of sales in groceries and essential products, the same cannot be said for Coca-Cola. Even during this favorable context, Coca-Cola has had a less-than-impressive year. If it struggles to outperform in such a climate, it appears less likely to do so when investors regain confidence in an economic recovery and growth stocks come back into favor.
In conclusion, Coca-Cola stands at a crossroads. Its resilience and commitment to dividends are unquestionable, but it faces an evolving consumer landscape that has eroded the once-dominant position of sugary beverages. For investors, the decision on Coca-Cola hinges on their risk tolerance and investment objectives, as they weigh the allure of a stable dividend against the challenges of changing consumer preferences.
COCA-COLA: Bad for your health and pocket?The Coca-Cola company has been inside a non-stop decline since July 27th, rending the 1D timeframe technically oversold massively (RSI = 20.830, MACD = -1.200, ADX = 60.609). Even on the 1W timeframe that we are looking at, the 1W RSI (28.402) is on its lowest valuation since COVID.
The stock crossed under the 1W MA200, which supported last October (2022), and is about to enter the S1 Zone. When it does, we can attempt a first buy, keep it as long as the Zone's bottom is intact and target the top of the Channel Down pattern (TP = 63.50). If it crosses under the S1 Zone, we will attempt one last buy at the bottom of the Channel Down, again targeting its top (TP = 62.00).
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