$NKE! I am on the KIM pump to $125 (YES we can) Confessions from the Desk: Can Kim K Save Nike, or Did Nike Just Buy SKIMS?
Fresh off two weeks of solid busts (both in the market and in my morale), I’ve decided to pivot—because clearly, my current trading strategy has all the accuracy of a broken Magic 8-Ball. This week, I’ve dipped my toes into consumer goods and sportswear, because if there’s one thing Americans will never stop buying, it’s overpriced gym clothes they never actually work out in.
And right on cue, Nike is making headlines. Did Nike just buy SKIMS, or did they just recruit Kim K to save their soul? Hard to say. Either way, the company is betting big on a Made in USA push—because nothing screams patriotism like a $120 athleisure set stitched together with the finest American thread.
This marks the first global advertising campaign under the new CEO, and let’s be real—the stakes are high.
The real question is: Is Kim Kardashian the savior Nike needs?
