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McDONALDS:FUNDAMENTAL ANALYSIS+PRICE ACTION & NEXT TARGET|LONG🔔There was perhaps no greater source of criticism against McDonald's for missing out on the opportunity to brag about chicken sandwiches than its own franchise owners, but after the fast-food giant's second-quarter earnings report, they should feel like masters of the situation. McDonald's reported sales and revenue that exceeded Wall Street expectations, thanks in large part to the success of the three chicken sandwiches it launched in February. The company saw double-digit growth in comparable sales in the U.S., not only from the pandemic recession but also on a two-year basis. The fast-food chain may have been too late to enter the chicken sandwich war, but it is quickly making up for a lost time. When McDonald's finally entered the fray, there was every reason to believe that its impact would be marginal. Popeyes Louisiana Kitchen had a good 18-month head start on its competitor, and other fast-food and fast-casual chains followed suit to join what was becoming a cultural phenomenon. Even chicken king Chick-fil-A perfected its chicken sandwich to stay relevant. Nevertheless, McDonald's persisted, seemingly oblivious to what was happening around it, but taking fading fire from its franchise owners, who began to act to develop their sandwich. They saw that they were losing customers, and they needed to add something to their menu to generate buzz. That's why launching a corporate-backed three chicken sandwich initiative had all the hallmarks of being too little and too late. Nevertheless, it turned out to be exactly what McDonald's customers were looking for. Mobile location data from analytics company Placer.ai showed that consumers rushed to McDonald's literally at a moment's notice. She noted that on the day sandwiches appeared on the menu, foot traffic at McDonald's restaurants was up 19 percent from a year earlier, and there was an increase in the days that followed. Keep in mind that these numbers were compared to attendance rates before the pandemic led to the eventual closure of the restaurants' dining rooms. That said, the growth was even well above 2019 levels. Placer.ai Vice President of Marketing Ethan Chernofsky said: "The launch was so significant that it fundamentally changed the trajectory of McDonald's. While it helped lift first-quarter results at the time, it's clear that the second quarter has paid off as well. McDonald's sales figures were up 26 percent from a year ago and 15 percent from two years ago. McDonald's really hit a marketing extravaganza this past quarter. In addition to the fact that the chicken sandwiches resonated with consumers, the company also had a big hit with its chicken nuggets promotion featuring BTS, the South Korean K-pop (or Korean pop) boy band. The company also experienced a significant rebound globally, with sales growth of 2.6% in international markets. The growth was more modest than in the U.S., as many overseas markets still face tight COVID-19 restrictions. However, McDonald's is not stopping there. Building on its partnership with BTS, Travis Scott, and J Balvin, the company announced a new celebrity pairing, this time with rapper Saweetie. The company will introduce the "Saweetie Meal," which includes a Big Mac, chicken nuggets, fries, a drink, and sauces, including Saweetie and Sour Sauce. McDonald's may not be about to ruin the feathers of leaders Popeyes and Chick-fil-A just yet, as both chains, according to Placer.ai, have seen an increase in traffic themselves. But now, at least, it has a fighting chance. With the recent release of its own Ch'King chicken sandwich by Popeyes, a sister chain of Burger King, the sibling rivalry from Restaurant Brands International could go in McDonald's favor. Until the company introduced its new chicken sandwiches, McDonald's stock was up much less. Since March, however, the company's stock is up about 20 percent, and the restaurant's stock is now looking better than it has in a long time. Focusing on its core menu, giving customers and franchise owners the food they want, and smart partnerships have put McDonald's back on top.
NYSE:MCDLong
by FOREXN1
8
MCDX PLF Mobilia #0229 SmartMoneyMid-term analysis (weekly chart) 1) still trending up (above downtrend line, MAs ) 2) Profit & Loss chip (PLF) @ 82.32 (strong) 3) Fund still in-flow thou turn weaker (BEE) Short-term analysis ( daily chart ) 1) reaches resistance area 0.520 2) BEE momentum turning weak (dark green candle turns small) 3) Important reversal signal, Perfect Bearish TD9 Trade plan: Wait for buy point after pullback / correction. First support level @0.475 Cut-loss @7% TP@0.610 PLF profit chip >50% booming zone
MYX:MOBILIALong
by Yolo-Indicator
A breakout is happening on MCDToday, we will share our View on MCD Key elements we can see on the chart: a) The price is above a resistance zone; currently, we can see a corrective pattern on the edge of that level b) Now, we are observing a breakout of the structure that has been on a range for 150 days c) Our Activation level is the green line; if the price reaches it, we will consider that the setup is ready to execute d) The red line below the structure represents the invalidation level or the stop-loss where we will cancel or close our setup e) The first fibo extension is the break-even level where we will move our stop loss to the entry area f) The second fibo extension is the target of the movement we are expecting g) The risk we will take on this setup is 1% of our capital h) The ascending movement can last between 3 to 4 months Thanks for reading!
NYSE:MCD
by ThinkingAntsOk
3
MCD (NYSE) - Move in bearish trend channelGreetings Humbled, we would like to thanks for your support who has already liked, commented and followed us. Your support, strengthens us, to help in analyzing the market. If you have any questions, do not be hesitant to send us message (inbox). Our Service : Signal recomendation, Trading Course, Portofolio Consultation for multi asset such as Stock, FX, Derivative, Crypto, etc. If u are newbie on the stock market, do not be hesitant to contact me at Private Message. Our Job is to make u Prof trader and proftable trader. Strategy - Please care for Money Management - Have a good psychology - Do not be hurry to open position - Evaluate and upgrade your trading plan MCD (NYSE) - Move in bearish trend channel
NYSE:MCD
by MultiAssetX
1