Our opinion on the current state of MR-PRICE(MRP)Mr. Price (MRP) is a retailer of clothing, household goods, and sportswear through shop fronts and online in Africa and Australia. Unlike most retailers, Mr. Price receives most of its sales in cash, but there is a growing credit element. Mr. Price has a reputation for being cheaper than other stores. This was a definite advantage during COVID-19 as consumers tried to stretch the buying power of their income. In our view, this is a good share doing extremely well in a very difficult industry, especially in the current economic environment in South Africa. There is little doubt that Mr. Price has grown its market share at the expense of other clothing retailers during the COVID-19 period.
On 15th March 2021, the company announced the acquisition of Yuppiechef, a primarily online retail kitchenware business for an undisclosed amount. On 13th April 2022, the company announced that it had purchased 70% of Blue Falcon Trading for R3,3bn in cash. Blue Falcon is the "...largest independent retailer of branded leisure, lifestyle and sporting apparel and footwear in South Africa."
In its results for the 52 weeks to 30th March 2024, the company reported retail sales up 16,2% and headline earnings per share (HEPS) up 6,7%. The company said, "Despite a challenging retail environment, the group delivered a strong second half performance as diluted headline earnings per share grew 17.4%, due to significantly improved sales momentum, GP margin expanding 160bps to 40.6% and market share gains of 90bps." In a trading update for the 13 weeks to 29th June 2024, the company reported retail sales up 4,6% with comparable sales down 0,2%. The company said, "The group has gained market share for 11 consecutive months and on a 12-month rolling basis has gained just over R1.1bn in market share."
Technically, the share was in a downward trend from April 2022. On 23rd November 2023, the share broke up through its downward trendline at a price of 16055c indicating a new upward trend. It has since moved up to 20899c. In our view, this is a very high-quality share that should be accumulated on weakness. On a P:E of 16,25 it still looks like good value.