Will Joey help NU push on, or will they need even more Friends?NYSE:NU has had a good run rising 50% last 12 months, however since releasing positive earnings a month ago the share is down 25%. Among reasons for this is that the AR per customer has dropped from all-time-high of $11.40 to $11 in the last two quarters. Also, they are struggling to attract high(er)-income customers, having their fair share of customers in the low-income bracket. In their key market Brazil, a whooping 56% of the adult population has a credit card from Nubank ( NYSE:NU ’s brand), accomplished in just 10 years. However expansion into other markets is proving difficult, and the company is facing headwinds in Mexico. The somewhat known investor Warren Buffet is an investor, and he recently sold 20% of his share in the company. This could just be rebalancing after a good run but is worth mentioning.
Technically the stock is not looking its best at the moment. After a steady growth pretty much since January 2023, we have now seen a steeper correction than usual (on the daily chart). Price has dropped from an ATH of $16.15 to currently $11.99. This meant price dropped below the support of the rising baseline and is now in consolidation. This consolidation can be viewed as a bearish rectangle, indicating a potential break to the downside of the rectangle. Should this happen, there is some support around $10.50 with next support at $8.50. Should price however break to the upside, the mentioned baseline will serve as resistance. The stock is approaching oversold levels on the RSI, and we have seen bounces in such situations before, however the drop before has been steeper this time.
Fundamentally I believe the company might have hit if not a wall, then some serious obstacles in expanding their business, both at home in Brazil and internationally. Key numbers are rising, and this might be a sign to the upside potential, if they can be maintained and reached. Technically it looks bad in my view. I believe price will break to the downside of the rectangle and have my eyes on $8.50. On the 4H chart we saw a brief break to the upside of the rectangle, but price very quickly retreated down.
