EMQQ offers straightforward equity exposure to internet and e-commerce in emerging markets. The index-based fund targets firms engaged in internet service, retail, broadcasting and media, and online advertising, gaming, travel, search engines and social networks. Firms must derive most of their revenue or assets in these industries in emerging markets to make the cut. Thus, the fund does not try to pick winners. Stocks are cap-weighted, subject to free-float adjustments and concentration limits, including a max stake of 8%. Still, expect significant exposure to industry leaders. The index is rebalanced semi-annually. Prior to May 30, 2024, the index name was EMQQ The Emerging Markets Internet & Ecommerce Index. This index change increased the minimum market-cap requirement and placed caps on China and South Korea exposure. Before July 16, 2024, the fund was named EMQQ The Emerging Markets Internet & Ecommerce ETF.