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EBAY INC

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Ebay's New Marketing Plan ... Attract more Buyers & SellersEBay is starting a marketing campaign this week to drive new buyers to the site, according to the mind of eBay Americas Jordan Sweetnam, who reached out to sellers on Tuesday through a post on the Seller Announcement Board. EBay will run commercials across radio, display, electronic video and paid social. The creative builds on its Up & Running program, which is "meant to show the world that hundreds of thousands of small businesses are always up and running eBay," Sweetnam explained. He connected to movies on YouTube, and while they may certainly entice buyers, they seem to be targeted more to small retailers that have had to close their physical shops and are looking for sales online. Sweetnam said eBay saw a surge in buyer demand in April that resulted in double-digit Marketplace quantity development. In March and the first part of April, shoppers had been purchasing things in what eBay calls"confinement" categories -"items that people increasingly needed as they prepared for or adjusted to shelter in place mandates," he explained. "Buyers were focused on products for home offices, gym equipment and indoor leisure activities like video games and consoles." EBay had pulled back marketing appreciably in North American in early 2019, and in its recent first-quarter earnings call for 2020, the company told Wall Street analysts,"Coming into Q1, we expected and saw modest buyer growth deceleration driven in part by our planned reduction of marketing spend on buyers with lower engagement and higher churn" Sweetnam referenced eBay's marketing investment once he wrote,"You've heard often from me about how we are being strategic with our marketing dollars, and this new campaign reflects the changing market dynamics and the unique opportunity we have to really go out and drive the eBay brand message." EBAY Stock Price Summary 30 day high of the EBAY stock price was $41.09 and low was $30.28. 90 day high was $41.09 and low was $26.02. 52 week high for eBay Inc. - $42.00 and low - $26.02.
NASDAQ:EBAYLong
by CeoCodes
1
Daytrading Summary 04/06/20 - 4 Trades and +2.34%!Hi traders, Let's do a daily recap! In my ID trades, I risk 1% of the account per trade and go for 2% (2:1 RRR) . Sometimes I adapt a little bit as you can see in the graphs. I had 4 trades, 2 winners and 2 losers . If I were to point out the least interesting it would be the W short. I had literally zero emotions towards that trade. It was going to either drop dead and make some fast profit or fail, which it did. No problem, move on... My "Italian marriage", however, was definitely EBAY. I was staring at the screen watching all the stocks (previously weaker) grow steadily, while EBAY was just stuck. In the end, however, I got paid a little extra for my troubles and ended Monday in solid green. How was your Monday? Please let me know if you'd enjoy this format from now on as well! Good trades, Tom from FINEIGHT
NASDAQ:EBAY
by Fineight
EBay: Channel Breakdown UnderwayE-commerce stock eBay reported earnings last week. The backward-looking results were ok, but forward guidance wasn't so hot. The resulting drop is creating some bearish chart patterns. First, EBAY formed a tight channel between $34.50 and $36.60 since October. It's now breaking the bottom of that channel. Second, the channel began on October 24, when EBAY gapped lower on weak guidance. Its recent drop on January 29 wasn't technically a gap (because there was some price overlap with the previous session). However, you have a gap down, consolidation and further downward pressure. The direction and high-volume price moves have been negative. Third, EBAY has formed something of a head and shoulders since last March and April. That pattern follows a failed breakout attempt in early 2018. Nothing bullish in that. Finally, EBAY has gone almost two years without making a new 52-week high, unlike the broader S&P 500 and Nasdaq-100 indexes. A steady lack of relative strength like that is also a sign of underlying weakness. A year ago, EBAY had a bullish gap between $31.02 and $32.73. It may now come into play as a downside target. Given the market's recent fears, traders looking to get bearish may want to start with weaker names already under pressure. EBAY could fit that bill.
NASDAQ:EBAYShort
by TradeStation