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Lululemon (LULU) shares dropped over 14% after a weak Q1 outlook, projecting revenue of $2.335-$2.355 billion and EPS of $2.53-$2.58, missing estimates.

Raymond James has downgraded Lululemon athletica from 'Outperform' to 'Market Perform'.

Lululemon's CEO Calvin McDonald noted low brand awareness as a key issue in France, Germany, and Japan, and plans to boost marketing to increase visibility in these regions.

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About lululemon athletica

lululemon athletica, Inc. engages in the business of designing, distributing, and retailing technical athletic apparel, footwear, and accessories. It operates through the following segments: Company-Operated Stores, Direct to Consumer, and Other. The company was founded by Dennis James Wilson in 1998 and is headquartered in Vancouver, Canada.