HOG Demographic has fully retired and are getting off the bikes. The brand doesn't appeal to younger buyers. It's mostly for boomers and early Gen Xers
HOG Imagine putting 5k investment into Harley in 1998 - you wake up 27 years later to find the stock at the exact same price as it was back then. All you have to show for your investment is a lousy 1-2% dividend yield. This company is selling below tangible book value right now…. It’s either an epic buy, or is going bankrupt in the next 3 years.