UA - Under Armour, potential return to the centerline.As you see, it looks like the price to the downside is perfectly stretched. The A/R Set meets perfect with the down sloping centerline. Guess what trade I do? ;-) PèLongby Tr8dingN3rd7
Is Under Armour a buy at (21.50)?Under Armor missed their revenue target after 26 consecutive quarters of at least 20% revenue growth. Since trading above $52.50 in 2015, their shares have fallen 60%, now trading under $22.00. This article from spring of last year sums up the "athletic wear" market pretty well. For me, I think this stock needs some time to settle down. The article speaks about saturation in the athletic wear market. At first Nike, Under Armour, and few others dominated the space. Soon though, other brands entered and stores started to private label their own lines. Prices have came down. So, is this just a cycle that needs some time weed out the weak hands? Probably. Most of the fundamental news I read is negative on this stock and clothing in general. Contrarian play? Maybe This company is currently worth 8.7 billion. Is that a reasonable valuation based on what we know? Possibly. Here is my thinking: Warren Buffet in his 1991 annual letter spoke about the d/f between an "economic franchise" and a "business". He stated and economic franchise arises from a product or service that (1) is needed or desired; (2) is thought by it's customers to have no close substitutes; (3) is not subject to price regulation. In contrast a "business" earns exceptional profits only if it is the low cost operator or if supply of its product or service is tight. He noted the later usually does not last and being the low cost operator can work if superior management is at the helm. So when we apply the "economic franchise" test to Under Armour what do we get using reasonable assumptions. (1) I believe their product is needed and desired. (2) I think some customers are loyal, but at scale I am not sure if that is true? (3) They cannot price their product aggressively. See the linked article. Competition has forced prices lower. To wrap up: I believe they have a strong enough brand that their products will be needed and desired in the future. Unlike some companies that entered the "athleisure" category, I believe it is likely they will survive a washout, if one comes. Is 8.7 billion a fair price to pay? This where investing is so fun. There is a range of outcomes over the long term, from going to zero(0% probability IMO) to being worth 100 billion(very low probability IMO) and a range of everything in between. I just ask this, is it a reasonable probability that this company will be worth more than 8.7 billion in 3,5, or 10 years. Yes, I think that is reasonable. Do you? by CalebDismuke3
have we seen the worst for UA?May be its time to buy, the fundamentals are good and earnings to be released tomorrow. I have added this stock to my portfolio. Longby StrategicTrader112
Under Armour to 26.80 Short Term CallsIt's all technicals with the CLSA banking on UA being a buy even at $37. Peep the trend lines! Longby bjgeter3
In trouble looks like it is headed towards creating a new low here.. HnS break in a triangle patternShortby pDarshild3
$UA In troublethis one is setting up w/ volume favoring the bears to create a new all time low.. Shortby pDarshild1
Under Armour with biggest gain in a monthStill plenty of overhead resistance, but a good start to 2017. MACD is bullish and trending upby childreth435
UUA (GET IN NOW FOR A NICE 15% RETURN IN 3 WEEKS)It's quite obvious there's a rebound taking place in UUA. Get in now or regret it later.Longby AngelMB953
Oversold. Making Higher Highs and higher lowsEntry 25.70 with a .40 stop. Target 28.50/29 Longby Barker4
UA still in downtrendPretty much like its peer, NKE, UA still in downtrend until further change in the trend.Shortby whackitall3
UAA Long Due To ReboundUnder Armour is just about to make a rebound on it´s big drop, a good entry point would be around $30. Analysts say 2017 is going to be a good year for UAA, and so do I. Don't miss this great opportunity.Longby AngelMB953
Looking for swing trade set up on UAALooking for bullish bounce off support. If not trend breaks support looking to go bearish.by LetsGoLetsGo114
Under Armour needs to get above 33.64 for significant upsideUAA got rejected when trying to get into the Gap Area above 33.64. If it can get and hold above it I think we could see a gap fill up to 37.65.by childreth433
LONG UA BIG PICLong UA! It was sold off hard the past 3 earnings and its pretty attractive at this price point. I personally own 500 shares @$31 for a long term hold :) Usually does well during winters with exception of inventory management problems last year due to abnormally warm winter, see green circle! Predicting a blue circle this time instead! MACD on weekly turning + RSI shifting up from Oversold with declining volume + Strong n steady uptrend support line, my personal TP $43 for nowLongby CaffeinatedCryptooUpdated 2
UA (Under Armour INC) Long poHi everyone! This is my first idea of trading on USA stock market. The idea is for a Long position on UA (Under Amour Inc). WHY?: 1) We have a big gap to close 2) This looks like a copy of chart from end of may 2016, We`re in second wave down to around 29.20, where I want to get in, with Stop Loss around 28.90, but It will depend on day low. 3) We`re oversold on RSI, and Its start go UP, near to support on RSI 37.26 4) MACD (4;9;3) signal line and price line cross my resistance line. Now resistance will become support, and lines will test it in few days. 5) MACD (12;26;9) signal line and price line going to cross my resistance line. As soon as It will happen, We`re about to open our LONG position. Will write some more info on that idea later. Longby aleksandr.lascenkoUpdated 1
Long UA.Technically Speaking So far holding support in the 30 area. The R/R favors a long position, IMO. I am long and looking for a move above the 52.50 level. I will start to scale out of this position under 27.50. Longby CalebDismuke2
Under Armour looks in trouble.Technically Spekaing Price is in the support zone 30-32.50 right now. This will be the 3rd week in a row to close under the 200 WMA. The last weekly close under the average was back in 2011. A break under the 30 level could see a move toward the 22.50 level, 25% to the downside. What to do? Aggressive traders could take a long here, with a tight stop under ~28. I am going to wait and see these levels hold. A move to 22.50 would seem like a gift to longs, although what would that say about the future potential of the company? Something to think about.by CalebDismuke2