Overview
Analysis
RQ4D analysis
Key facts
Reynolds American Inc. manufactures and sells cigarettes in United States. It operates through the following segments: RJR Tobacco, American Snuff, and Santa Fe. The RJR Tobacco segment consists of the primary operations of R. J. Reynolds Tobacco Company. The American Snuff segment consists of the primary operations of American Snuff Co. The Santa Fe segment consists of the primary operations of SFNTC, Niconovum AB, Niconovum USA, Inc. and RJR Vapor. The company was founded on January 2, 2004 and is headquartered in Winston-Salem, NC.
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