Great Eastern Life Assurance Co. Ltd. (Great Eastern SG) is an insurance management firm headquartered in Singapore. Founded in 1908, the firm is a wholly owned subsidiary of Great Eastern Holdings Ltd. (SGX: G07), which is majority-owned by Oversea-Chinese Banking Corp. Ltd. (SGX: O39). Great Eastern SG provides life and non-life insurance services to various clients. Their products are distributed through the firm's agencies and through various financial institutions.