Turning point for Lululemon nowlululemon
Why it was founded?
Founder Chip Wilson heard people talking about yoga 3 times at 3 different places, that thing will become a trend. #principleofthree
Why it will become success?
a. unique, low cost and sticky marketing technique - community marketing (Yoga teacher=brand ambassador)
b. good quality cloth technique - seamless sewing machine from Japan
c. Combine of two unique items - Athlete + style; healthy lifestyle that is getting trendy nowadays, and people needs style when doing exercise.
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Technically, it broke out from range 40-80, climbing up on the uptrend channel, and it is forming a reversal (look like M shape reversal?).
However, Mar 2020, it fell sharply due to pandemic, Mar 2021, it has rebounded strongly within a month.
Will it
A) continue to renounce and reject the M reversal?, or
B) unable to break resistance and trend down?
