levels to manage risks in trading $AMZN back to its previous ATHcopy & paste from the most recent Morgan Stanley's notes:
3 Reasons Capturing Consumables/Everyday Essentials Is Important:
1) Consumables/Essentials Make Up $1.6trln of US Offline Spend…Set to Drive ~45% of Incremental E-commerce Growth: We estimate US offline spend on grocery, household products, and personal care is $1.6trln...or ~47% of the remaining ~$3trln of offline US Retail Spend. Capturing a larger share of these dollars is important to AMZN’s long-term growth algorithm and its ability to continue to deliver faster than average retail top-line growth.
2) Consumables Have a Higher "Advertising Attach"...Leading to a Potentially Larger High-Margin Ad Business: We believe consumables have a higher than average “advertising attach” rate (advertising as a percent of GMV) given the long-standing use of advertising to build/expand/defend brands and trade-spend dollars used to drive volumes in offline retailer shelves. As such, the extent to which AMZN's consumables business becomes larger should enable AMZN to build an ever-larger high margin ad business.
3) Daily Habits Create Behavior Change: We have often written about AMZN's efforts to change consumer behavior (less shopping around, more online shoppers starting on AMZN, more repeat behaviors, etc.). Consumables and grocery are higher frequency, habitual purchases...so the extent to which AMZN can capture more of these purchases can drive behavior change and even more repeat long-term purchasing behavior (across all categories).
AMZ trade ideas
Title: Analyzing AMZN: Key Levels and Indicators to WatchAs we take a closer look at Amazon (AMZN) on the daily chart, we can see that the stock is currently positioned at the upper boundary of an ascending channel. This upward trend has been a positive sign for investors; however, it’s crucial to monitor potential breakout points.
If AMZN breaks below this channel and also falls below the 200-period Simple Moving Average (SMA), it could signal a significant shift in market structure, indicating a bearish trend. Such a move would suggest that the bullish momentum may be weakening, and a change in sentiment could be on the horizon.
Additionally, the MACD (Moving Average Convergence Divergence) indicator is currently showing bearish momentum. This further reinforces the idea that we should be cautious, as it indicates that sellers may be gaining control.
In summary, keep a close eye on AMZN's price action around these critical levels. A break below the channel and the 200-period SMA, combined with the bearish MACD, could suggest a shift towards a more bearish outlook for the stock. Always consider these technical indicators when making investment decisions.
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Amazon Has An Incomplete Five-Wave ImpulseAmazon is trading an in impulsive bullish cycle since the beginning of 2023 and it looks to be unfinished from technical point of view and from Elliott wave perspective, because it needs to be finished by five waves.
Recent decline has occurred due to recession fears, but it was in three legs A-B-C, which belongs to a higher degree wave 4 correction, especially if we consider a nice rebound away from the strong trendline connected from 2023 lows.
So, watch out on a bullish continuation at the end of 2024 that can send the price back to new all-time highs for wave 5.
Amazon chart weaknessesThe biggest stocks in the market, from the technology sector, tops on July 2024. Now they are showing some concerning data. The weak RSI and Fibonacci retracement levels perfectly match previous support and resistance levels. There are also other concerning factors.
Amazon shows lower levels in the RSI in the latest move-up. It is now behind the pivot line from 2022 and having resistance there in the bounce from the 0.382 Fib level.
TradingView Auto Chart Patterns - AMZN LULU GOOGL META NVDA I've been playing around with the auto chart patterns for a few weeks now and so far it's been pretty accurate. I think it's great to have an automated tool to help identify a lot of the common patterns I look for so I wanted to share. It also gives extra confirmation to my current bias. We'll see how these patterns end up playing out.
AMAZON LONG Trade Setup 15m TF - Sep 2, 2024AMAZON LONG Trade Setup
Amazon price crosses over the Risological dotted line at175.4 giving us a clear long trade entry.
Long entry: 175.4
Stoploss: 172.2
Targets for this short trade been marked on the chart for your reference and analysis.
Consider following me for more analysis and trade setups.
Amazon - Give me another -10%...NASDAQ:AMZN did not create a sustainable all time high yet and might head lower short term.
Click image above to see detailed analysis
Short term counter-trend moves are always very welcome because they allow you to enter trading opportunities within a major higher timeframe trend. After Amazon actually broke above the previous all time high but immediately closed back below, we knew that this was a false breakout. If we get a short term move lower, we might get another textbook trading opportunity.
Levels to watch: $140
Keep your long term vision,
Philip - BasicTrading
AMZN Technical Chart ReviewWhen the AMZN daily chart is examined; It is observed that the price movements continue with the formation of the OBO Formation in the upward trend. As long as the AMZN price cannot pass the 191 level, it is evaluated that in price movements below the 178 level, it can break the 167 level and retreat to the 132 level.
Amazon.com May Be OverboughtAmazon.com has rebounded from a drop, but some traders may think the e-commerce giant will give back some of its recent gains.
The first pattern on today’s chart is the $181.87 level. It was the low immediately before earnings came out and represented the approximate high last week. Has old support become new resistance?
Second, Wall Street wasn’t thrilled with the quarterly numbers. (Revenue and guidance were light.) AMZN had its biggest drop since April 2022 as a result. That could make some buyers wait for retests.
Next, stochastics are dipping from an overbought condition.
Fourth, this month’s low and last week’s high could be mapping out the early stages of a falling channel.
Finally, the 8-day exponential moving average (EMA) could be getting stuck below the 21-day EMA. That’s a potentially bearish short-term trend signal.
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