Publicis Groupe SA engages in advertising and public relations business. The firm's services include customer relationship management; direct marketing; sales promotion; events management; public relations; and corporate, multicultural, and financial communications. It operates through the following geographical segments: North America, Europe, Asia-Pacific, The Middle East and Africa, and Latin America. The company was founded by Marcel Bleustein-Blanchet in 1926 and is headquartered in Paris, France.