MCD McDonald’s returned to growth in Q2, with global same-store sales rising 4% after several weaker quarters. U.S. comparable sales climbed 2.5%, a strong recovery from last quarter’s 3.6% drop, fueled by higher average checks and solid demand for Snack Wraps, $5 meal bundles, and Minecraft-themed promotions. Revenue increased 5% year-over-year to $6.8 billion, topping estimates by $140 million, while EPS came in at $3.19, beating forecasts by $0.04.International Licensed Markets grew 6% and International Operated Markets rose 4%, both benefiting from value-focused offers and fresh menu items such as Germany’s Chicken Big Mac.
The company reaffirmed its full-year operating margin outlook in the mid-to-high 40% range and plans to open 2,200 new restaurants in 2025, with 1,800 net additions. Digital engagement continues to expand, with loyalty membership surpassing 185 million users across 60 markets, aiming for 250 million by 2027.
Although low-income consumers remain under pressure, management believes momentum is building. CEO Chris Kempczinski described a divided consumer environment but highlighted McDonald’s scale, affordability, and branded tie-ins as core drivers for reconnecting with loyal customers and sustaining traffic growth.
